Corporate Overview & History
WebEngage is a leading SaaS‑based marketing automation platform that helps consumer‑facing brands engage users across web, mobile and email channels. The company was founded in 2012 by Sandeep Yadav (CEO) and Rohan Shrestha (CTO) in Mumbai, India. Initially launched as a mobile‑push notification service, WebEngage rapidly expanded its product suite to include in‑app messaging, email automation, web push, SMS, and AI‑driven personalization. By 2024 the platform serves over 1,500 enterprise customers worldwide, including major brands in e‑commerce, fintech, travel, and media.
WebEngage’s global footprint includes engineering and product hubs in Bangalore and Delhi, a North‑America office in San Francisco, a Southeast‑Asia hub in Singapore, and a European liaison office in London. The company’s mission is “to empower brands to build lasting relationships through data‑driven, omnichannel experiences.”
Core Business Operations & Divisions
- Product & Engineering – builds the core automation engine, analytics, and AI recommendation models.
- Customer Success & Support – onboarding, implementation, and 24/7 technical assistance for enterprise accounts.
- Sales & Business Development – focuses on enterprise acquisition in APAC, EMEA and North America.
- Data & Analytics – data engineering, data science, and insights teams that power segmentation and predictive triggers.
- Marketing & Partnerships – brand positioning, content, events, and ecosystem alliances.
Key technology centers:
- Engineering Campus – Bangalore (product development, mobile SDKs, cloud infrastructure).
- Data Science Lab – Delhi (machine‑learning models, real‑time analytics).
- North‑America Innovation Hub – San Francisco (UX research, market‑specific features).
Career Opportunities & In‑Demand Roles
WebEngage hires across a spectrum of functions. Below is a snapshot of the most sought‑after positions:
| Function | Typical Roles | Experience Level |
|---|
| Engineering | Software Engineer (Frontend/Backend), Full‑Stack Engineer, DevOps Engineer, SRE | Fresher – 3 yrs |
| Data & Analytics | Data Analyst, Data Engineer, Machine‑Learning Engineer, Business Intelligence Developer | 1 – 5 yrs |
| Product | Product Manager, Technical Product Owner, UX Designer | 2 – 6 yrs |
| Sales & Business Development | Enterprise Sales Executive, Account Manager, Solutions Consultant | 2 – 8 yrs |
| Customer Success | Customer Success Manager, Implementation Specialist | 1 – 4 yrs |
| Marketing | Growth Marketing Manager, Content Strategist, SEO/SEM Specialist | 1 – 5 yrs |
Hiring & Selection Process
- Online Application – Submit resume via the careers portal or LinkedIn.
- HR Screening – 15‑20 minute call to verify background, motivation, and salary expectations.
- Aptitude / Coding Test – For technical roles, a timed assessment on HackerRank/CodeSignal covering data structures, algorithms, and system design (30‑45 min). For non‑technical roles, a situational judgment test.
- Technical Interview(s) – 1‑2 rounds with senior engineers or data scientists. Topics include coding (live‑coding on a shared editor), architecture design, product sense, and domain‑specific case studies.
- Product / Business Round – For PM, Sales, and Marketing candidates. Includes product‑case discussion, go‑to‑market strategy, and metrics‑driven problem solving.
- Culture Fit / Leadership Interview – Interaction with senior leadership (CTO, VP of HR) to assess alignment with company values.
- Final Offer – HR shares compensation package, benefits, and onboarding timeline.
Salary Structure, Compensation & Benefits
Compensation is market‑aligned and varies by role, experience, and location. Below are typical annual CTC ranges for India (as of FY 2024‑25):
| Role | Entry‑Level (0‑2 yrs) | Mid‑Level (3‑6 yrs) | Senior / Lead (7+ yrs) |
|---|
| Software Engineer (L1) | ₹6 – 9 LPA | ₹12 – 18 LPA | ₹22 – 35 LPA |
| Data Engineer / Analyst | ₹7 – 10 LPA | ₹13 – 20 LPA | ₹25 – 38 LPA |
| Product Manager | ₹12 – 15 LPA | ₹20 – 30 LPA | ₹35 – 50 LPA |
| Enterprise Sales Executive | ₹8 – 12 LPA + OTE | ₹15 – 25 LPA + OTE | ₹30 – 45 LPA + OTE |
| Customer Success Manager | ₹6 – 9 LPA | ₹11 – 16 LPA | ₹20 – 30 LPA |
Additional benefits include:
- Health insurance (medical, dental, vision) for employee and immediate family.
- Flexible work‑from‑home policy (minimum 2 days/week remote).
- Annual learning & development stipend (up to ₹30,000).
- Performance‑linked bonuses and stock‑option grants for eligible roles.
- Wellness programs, gym membership, and employee assistance services.
- Generous paid time off (20 days) plus national holidays.
Application Guidelines & Eligibility
WebEngage looks for candidates who demonstrate a blend of technical competence, data‑driven mindset, and customer‑centric attitude.
- Educational Qualifications – Engineering (B.Tech/B.E.) or Computer Science/M.Sc. for technical roles; MBA, BBA, or relevant commerce/marketing degrees for business roles. Minimum 55 % aggregate or equivalent CGPA.
- Core Skills –
- Engineering: Proficiency in Java, Python, Node.js, React/Vue, AWS/GCP, CI/CD pipelines.
- Data: SQL, Python/R, ETL tools, Tableau/PowerBI, ML libraries (scikit‑learn, TensorFlow).
- Product: Product lifecycle management, agile methodologies, UX research.
- Sales: SaaS sales cycles, CRM (Salesforce), negotiation, quota achievement.
- Experience – Freshers are welcomed for Software Engineer (L1) and Analyst roles. Mid‑level candidates should have demonstrable project ownership.
- Application Process – Upload an updated resume, a concise cover letter highlighting relevant achievements, and any portfolio or GitHub links. Ensure the LinkedIn profile is up‑to‑date.
- Eligibility – Candidates must be legally authorized to work in India. For international offices, relevant work‑visa sponsorship is considered for senior talent.
For the latest openings, visit the WebEngage Careers page and follow the company on LinkedIn for recruitment updates.
Job seekers interested in WebEngage recruitment notifications can review key eligibility criteria, age limits, pay scales, selection procedures, and application deadlines listed in the active vacancies below.